Use keyword ROSEBOWLSTADIUM for entry into grand prize and first prize.
Use keywords PASADENA, COORSLIGHT, and CLIMBON for entry into grand prize. Each keyword has one grand prize winner.
Prizes: A. Grand Prizes (4 [one (1) per each Keyword]): The prize is a trip to the Rose Bowl for winner and one (1) adult guest (“Grand Prize”). Trips include round-trip coach class air transportation from a major commercial airport near winner’s residence to Pasadena, California for winner and one (1) adult guest, three (3) nights hotel standard accommodations (one  room/double occupancy), ground transportation to and from airport and hotel and hotel and the Rose Bowl stadium, two (2) tickets to the Rose Bowl (tickets subject to availability at selected by Sponsor in its sole discretion), a welcome dinner (food and location selected by Sponsor at its sole discretion; max $100 for dinner), two (2) Rose Bowl parade tickets (tickets subject to availability and select by Sponsor at its sole discretion), pre-game tailgate access, and two (2) Rose Bowl Game gift bags. Winner’s guest must be 21 years of age or older. Trip must be taken on dates specified by Sponsor. Winner and guests must travel on the same itinerary. The actual value of the trip may vary depending on point of departure and fluctuations in the cost of air transportation. Any difference between the estimated ARV and the actual value of the prize will not be awarded. If winner resides within a 100-mile radius of destination, ground transportation may be provided in lieu of air transportation, and no compensation will be provided for any difference in prize value. Travel dates are subject to availability; blackout dates and other restrictions may apply. Winner and guest are responsible for having valid travel documents including government identification and/or passports.Except as otherwise set forth herein, transportation, parking and lodging are not included in the prize. Winner is responsible for all gratuities, transportation, lodging, and any other incidental costs or expenses not identified in these Official Rules. Winner is responsible for all travel expenses not included herein, including airline baggage fees, gratuities, meals, and any other incidental costs or expenses related to participation in this prize. Travel must be booked at least 7 days in advance. Guests of winner must sign and return a travel liability release before travel will be booked. Winner and his or her guest hereby acknowledges that Sponsor has not and will not obtain or provide travel insurance or any other form of insurance for any part of the trip. No changes will be made to travel details once any element(s) of the travel arrangements have been booked, except at Sponsor’s sole discretion. Winner will be required to provide a major credit card upon hotel check-in, and all in-room charges will be charged to the credit card. Any damage to the room will be the responsibility of the winner. Sponsor bears no responsibility if any event, element or detail of a prize is canceled, postponed or becomes unavailable for any reason. Should any event, element or detail of the Prize become unavailable, the Sponsor shall have no obligation to the winner aside from providing the remaining portion of the prize, minus any unavailable event, element or detail. Sponsor is not responsible if event is delayed, postponed, or canceled for any reason. Winner will not receive compensation from Sponsor for tickets that the winner is unable to use due to cancellation of the event, but tickets may be subject to standard rain-check policies and procedures set by the issuer. Winner agrees that event admission is awarded pursuant to a revocable, nontransferable license that is personal to that applicable winner, and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated or otherwise conveyed. Sponsor reserves the right to remove or to deny entry to Winner and/or his/her guest(s) if either winner or his/her guest(s) violates the previous restrictions or engages in a disruptive manner, or with intent to abuse, threaten or harass any other person at the event. Four (4) Grand Prizes will be available in the Sweepstakes. The Approximate Retail Value (“ARV”) of each Grand Prize is $11,510.
B. First Prizes (100 [for Keyword ROSEBOWLSTADIUM only]): A Coors Light rolling cooler (“First Prize”). One hundred First Prizes will be available in the Sweepstakes. The ARV of each First Prize is $39.99.