https://us.billabong.com/blog/post/billabong-elux-sweepstakes
Grand Prize: One (1) Grand Prize shall consist of: one (1) 2016Elux Electric Bike, Model “Newport” (approximate retail value or “ARV” $1895.00 USD). Total ARV of the Grand Prize to be awarded in this Sweepstakes is one thousand eight hundred ninety five dollars and zero cents ($1,895.00 USD).