Using a Wireless device, successfully send the keyword “NBANATION” to the short code 69622. Once you have properly text messaged the keyword to 69622, you will be sent a reply via text messaging confirming your entry into the Sweepstakes
(8) Grand Prizes/(1) Awarded per Entry Period:
(1) NBA Nation Prize Package. Approximate Retail Value (“ARV”): $300. Contents of prize packs will be determined by Sponsor. Total ARV of all prizes: $2,400.
http://www.nba.com/media/nbanation/NBASprintProgram_RulesVFinal.pdf