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(a) Instant Win Prizes (15): Fifteen (15) Instant Win prizes will be randomly awarded during the Promotion Period. Each Instant Win prize consists of Dos Equis branded merchandise. Approximate retail value (ARV) of each Instant Win prize: $50. ARV of all Instant Win prizes: $750.
(b) Secondary Sweepstakes Prizes (4): Four (4) Secondary Sweepstakes prizes will be awarded in a drawing to be held on or about 12/18/17. Each Secondary Sweepstakes prize consists of Dos Equis branded merchandise. Approximate retail value (ARV) of each Secondary Sweepstakes prize: $50. ARV of all Secondary Sweepstakes prizes: $200.
(c) Grand Prize Sweepstakes Prize (1): One (1) Grand Prize Sweepstakes prize will be awarded in a drawing to be held on or about 12/18/17 after the drawing for the Secondary Sweepstakes prizes has been held. The grand prize consists of round-trip coach airfare for two (2) people from the gateway airport nearest winner’s residence, two (2) tickets to the College Football Championship Game to be held in Atlanta, GA on 1/8/18, and hotel accommodations for two (2) people—one room, double occupancy—for two nights. ARV of the grand prize: $2,750.