http://www.smashbox.com/120-lipsticks?
a) Sweepstakes Prize: TWELVE (12) GRAND PRIZES: Briefcase of one hundred twenty (120) lipsticks. Approximate Retail Value (“ARV”): $2880.
Instant Win Game Prizes: ONE HUNDRED TWENTY (120) FIRST PRIZES: A tube of lipstick. ARV: $24.
TOTAL ARV OF ALL PRIZES: $37,440.