Each of the thirteen (13) Weekly Winners will receive:
• A prize with an approximate retail value (“ARV”) that ranges $150 – $450 per prize (with an aggregate ARV of $4,500 for all thirteen (13) Prizes), and
• Ten (10) Organic Valley product coupons (valued at $12).
In lieu of a prize, we may in our sole discretion offer a gift card with the equivalent cash value of the prize. If a Winner lives in one of the following states, you may be provided with a gift card for $12 to be used at a local store where Organic Valley products may be purchased in lieu of free coupons: CA, ID, LA, MN, NV, NJ, ND, TN.