Text message DM3 to 86677 to enter
PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: Five Hundred (500) Grand Prizes (two hundred fifty (250) Grand Prizes each Entry Period) – Each winner will receive two (2) vouchers for $8.00 off a Fandango Movie Ticket® (to be awarded in the form of a Fandango Promotional Code) (ARV $16 ea. winner).
http://kelloggrewards.com/dm3/