TWO (2) WAYS TO PLAY:
(a) Mobile Phone/Tablet: During the Game Period, purchase any specially-marked Frito-Lay Classic Mix or Flavor Mix variety pack (while supplies last). Use your smart phone or other web-enabled device with data plan to download the free Blippar application (“App”) from the Apple App Store (IOS Download: https://itunes.apple.com/gb/app/blippar/id410604563?mt=8) or the Google Play Store (Android Download: https://play.google.com/store/apps/details?id=com.blippar.ar.android&hl=en). Once the App has been downloaded on your smart phone or other web-enabled device, launch the App. Scan the back of the bag with Blippar’s in-app scanner and then follow the App instructions to input your first name, last name, date of birth, email address, and zip code. If your mobile phone or tablet screen displays a winning prize message, you are a winner of a prize (subject to verification). The message will also provide next steps to claim your prize. If your mobile phone or tablet screen displays a non-winning prize message, you are not a winner of a prize.
(b) Call Toll-Free: To play without making a purchase, call toll-free 1-800-978-3765 and follow the automated instructions to play for a chance to win a prize (also a “Play”). Callers will be required to provide their phone number, including their area code, and date of birth (as two digits for month, two digits for day, and four digits for year) to verify eligibility. If you are a winner of a prize, you will hear a voice message indicating that you have won (subject to verification). The message will also provide next steps to claim your prize.
Randomly selected times, during the Game Period, will be chosen by the independent judging organization (the “Judges”), and the first participant who completes a Play in accordance with these Official Rules (whose Play is properly received and recorded by administrator’s computer(s) on or immediately after a randomly selected time during the Game Period) will win a prize (subject to verification). One (1) prize will be awarded for every fifteen (15) minute increment of the Game Period.
Limit one (1) Play per day per person/email address/phone number, regardless of method of playing. A “day” is defined as a twenty-four (24) hour time period beginning at 12:00:00 a.m. CT and ending at the following 11:59:59 p.m. CT.
Prizes (5,856; one [1] awarded for every fifteen [15] minutes of the Game Period): One (1) Skylanders® Fire Bone Hot Dog “Treasure Hunt” character with either a green, red, or purple-flamed bone. Approximate Retail Value (“ARV”): $9.99 each. Each Skylanders® Fire Bone Hot Dog character will be holding a bone replica in its mouth. The color of the bone flame is at Sponsor’s sole discretion; winner does not receive choice of color.
Total ARV of all prizes is $58,501.44. Limit four (4) Skylanders® Fire Bone Hot Dog character prizes per person/household.