HOW TO ENTER: Beginning at 12:00am ET on September 5, 2013 through 11:59pm ET on October 20, 2013 (the “Promotion Period”) there are two ways to enter:
A) Text Message: enter via text messaging (“SMS”) by texting the entry code word “BIG GAME” to the cellular number 76060 (the “Short Code”). Once an entry code word is received, participant will receive one (1) reply message stating whether his/her entry was received. Standard message and data rates may apply. Text STOP to 76060 to stop. Text HELP to 76060 to get help
PRIZES AVAILABLE TO BE AWARDED AND APPROXIMATE RETAIL VALUES
(“ARVs”): Twenty (20) Grand Prizes: $1,000 gift card to SUPERVALU store of winner’s choice among participating stores. Approximate Retail Value (“ARV”): $1,000. Two hundred fifty (250) First Prizes: A $100 gift card to the SUPERVALU store of winner’s choice among participating stores. ARV: $100. Winners must comply with all terms and conditions of gift cards. No substitutions, cash equivalents or transfers of prizes permitted by winners. Sponsor reserves the right to substitute a prize of equal or greater value. Limit one prize per person/household. Total ARV of all prizes: $45,000.
http://supervalu.promo.eprize.com/biggame/public/fulfillment/rules.pdf