How to Enter: During the Sweepstakes Period, an eligible participant must post a photo depicting a messy activity involving the entrant and his/her child(ren) using the hashtag #HugTheMessSweepstakes – and post it via the Sweepstakes website, or via Twitter or via Instagram.
To Enter Via Sweepstakes Website: Visit www.HugTheMessS
To Enter Via Twitter: Participants who enter via Twitter will be required to post a photo depicting a messy activity involving the entrant and his/her child(ren) with the hashtag #HugTheMessSweepstakes in order to become eligible for Sweepstakes drawing for the applicable Quarterly Entry Period.
To Enter Via Instagram: Participants who enter via Instagram will be required to post a photo depicting a messy activity involving the entrant and his/her child(ren) with the hashtag #HugTheMessSweepstakes in order to become eligible for Sweepstakes drawing for the applicable Quarterly Entry Period.
Limit one (1) Sweepstakes entry per person/ Twitter / Instagram account for each applicable Quarterly Entry Period regardless of means of entry.
Random drawings will be conducted by an independent sweepstakes administrator from among all valid, eligible entries received for the applicable Quarterly Entry Period according to the schedule below.
| Quarterly Entry Period | Entry Period Date(s) | Drawing Date | # of Prizes | Prize | |
| #1 | 2/15 – 3/31/2016 | 4/7/2016 | 1 | $2,500.00 | |
| #2 | 4/1 – 6/30/2016 | 7/7/2016 | 1 $ | 2,500.00 | |
| #3 | 7/1 – 9/30/2016 | 10/7/2016 | 1 | $2,500.00 | |
| #4 | 10/1 – 12/31/2016 | 1/7/2017 | 1 | $2,500.00 |
(4) Quarterly Prizes: $2,500. Each Quarterly Prize consists exclusively of: one (1) check in the amount of $2,500. Approximate retail value of each Quarterly Prize is $2,500.
Approximate retail value of all available prizes is $10,000.